Jonathan Poritsky

Back in 2005 when Jim Jannard took off his brightly col­ored and pre­sum­ably shiny Oakley CEO hat and set out to start a rev­o­lu­tion in dig­i­tal cin­ema, most of us scoffed, writ­ing off his inten­tions of build­ing a 4K tape­less cam­era at an “afford­able” price point as the ludi­crous rav­ings of a mil­lion­aire seek­ing his extra 15 min­utes. We ate our words a year ago, at NAB 2007, as the first Red Camera footage was put on dis­play in a short film by mega-director Peter Jackson. As the year went by, and the fledg­ling com­pany started to ship the cam­era in small doses, again, we started to feel the rum­blings of a rev­o­lu­tion as Stephen Soderbergh pro­claimed his love for the new format.

But now it’s NAB 2008. So you’d think maybe this Red thing would pick up and start get­ting adopted.

Nah. Read on…