The new site is up and running! This is the third iteration of this site ever since I bought the domain last summer. Poritsky 3.0! Of the three sites that I’ve made in the past, this one stands out in many ways and I really consider it my first “professional” webpage. I relied on a few simple crutches to get my page out the door. Don’t get me wrong, my old designs were wonderful for what they were, and they were extremely difficult for me to build. This time around however, I set some simple rules for myself, creating both obstacles and guidelines within which I could create a site that made me as proud as I am right now. I’d like to share my thinking with you now, if you’ve got the time to listen.
My first rule was that I would stop using iframes altogether on this new site. The iframe structure that I have used in the past was great because it made it so that I could use the same header and footer for every page, while only changing the info in between. In other words, once you loaded the site once, the only thing that would change would be the content in the middle of the page, where I put my reel, bio, resume, and anything else. The problem with this was that certain things would have to remain separate from the main site completely, namely my blog. There was simply no comfortable blogging experience that could be achieved in the small space IÂ allottedÂ for my content. As a workaround, I kept my blog completely separate from my main site, and found myself foolishly advertising it at parties as “poritsky dot come slash blog”. What a name, eh? Once blogging became my favorite part of running my site, I knew that iframes, or frames of any sort, would not be allowed.
My second rule was related to colors. In the past, I have enjoyed coming up with fun color schemes for my website. For my first site, I took colors from something important to me: film. Back in college I went out of my way to shoot Fujifilm motion picture stocks on my projects. This was a bit against the grain as our professors preached the wonder of Kodak over the years. I like both for different reasons and when I bought this domain I thought it would be cool to integrate their coexistence into my page, so I took Kodak yellow and Fujifilm green and flanked my site with them. It worked, but it also looked a bit like sesame street. For Poritsky 2.0 I got rid of the green altogether and stuck to a lighter shade of yellow with black serif text and a deep gray background. Again, I was happy with it, but this time around I wanted to try and stay away from color for the most part. I felt that my old sites boxed visitors in with their color schemes, and really took away from the browsing experience. White was definitely the way to go this time around, because the internet just feels more open and expansible, which is a feel I want visitors to have.
Finally, it was incredibly important that this site be a hub for all the things in my life that I want on the internet. Though I love to blog on Myspace and post photos to Flickr, I really wanted this little slice of internet to be all me and all local. I didn’t want to link to my web footprint from the page all the time, but rather I’d like my presence to be unique to this site. So it was very important for me to be able to edit and manipulate photography and blogging software on my site so that I could constantly update my content. I don’t want to be held back by the visual limitations of blogger.com or myspace or flickr for that matter, but I want to be able to have as flexible an experience on my own page as I have on those alternatives. I finally found ways to make that happen, which was all the more reason to get this redesign finished.
Plus: No flash (what am I, a band?), Lightweight (quick download times!), and more PNGs (I <3 PNGs).
And Ideas For the Future: iPhone site, Internet Explorer compliant, and The Candler